CFO most read in 2024

As I've reviewed and analysed what you and your CFO peers have been most interested reading this year, some key insights have emerged.

There's no doubt, CFOs striving for Playmaker are poised for greatness - clear on their vision, armed with the tools, and ready to lead. Leadership, resilience, innovation - it's all within reach.

But clarity isn't enough.

The gap between knowing what's possible and making it real is where the magic - or the missed opportunity - happens.

This summary of the top 5 most read articles by CFOs in 2024 isn't just a map - it's a call to action.

Use this opportunity as a refresher of the trends, challenges, and breakthroughs shaping the modern

This article offers seven bold questions that challenge you to rethink the your impact on your business. These aren't surface-level questions about balance sheets and budgets—they're designed to uncover whether you can inspire teams, identify hidden inefficiencies, craft opportunities for growth, and build resilience in the face of uncertainty.

The goal? To transform you into a Playmaker who doesn't just protect value but creates it.

Here are the key insights to master the blend of technical expertise, strategic thinking, and leadership skills required to excel at the highest level.

• Beyond the Balance Sheet: CFOs must influence company culture, drive innovation, and align financial strategy with business objectives.
• Mastery Through Experience: From foundational education to hands-on experience, the journey demands continuous learning and adaptability. Advanced degrees and certifications are helpful, but real-world exposure often holds more weight.
• Strategic Leadership: Success lies in mastering complex financial models, understanding market dynamics, and leveraging data analytics to anticipate challenges and seize opportunities.
• The Voice of Value: Great CFOs articulate investor perspectives, build shareholder trust, and champion ethical, sustainable practices that enhance long-term value.
• A CEO's Right Hand: The CFO is the CEO's indispensable ally, easing their burden, offering strategic guidance, and stepping into leadership roles with authority and gravitas.

BUT! It clearly resonated with more than just those CFOs looking for new roles, and for good reason. The piece dives into the delicate balance a CFO must strike—conservative enough to ensure compliance but bold enough to leverage AI and emerging technologies. It also allowed CFOs to hold up a mirror and help them self-identify blind spots and red flags like siloed thinking or a lack of strategic vision.

Every CFO in 2025 will need a reliable roadmap to quickly and easily find out how to choose the right partners, unlock hidden value, and position yourself as the CFO every CEO trusts.

Discover why the right consultants aren't just problem solvers—they're catalysts for growth. Whether it's navigating technological transformation, driving ESG initiatives, or developing leadership skills, these experts help CFOs optimise processes, safeguard investor interests, and future-proof their organisations.

Amid the chaos of 2024, there's been a recurring theme: the transformative power of creating space for intentional reflection. For CFOs and their teams, this often-overlooked practice is proving to be a game-changer.

In this blog, we explore one of the most potent tools for unlocking clarity and performance: journaling. While it may feel like a throwback to "Dear Diary" days, journaling offers a space to unpack the mental clutter we often carry into our work. It's a practice used by world-class leaders, athletes, and thinkers to drive higher-quality decision-making and personal growth.

Through real-life examples, this blog shows how CFOs and executive teams have used this simple practice to create clarity and elevate their performance. The results? Faster, better, more thoughtful work.

The top 5 most read blogs for 2024 paint a clear picture: CFOs know where they're headed - toward leadership, resilience, and innovation - and they've got the tools in hand, from tech to mindfulness, to pave the way forward. The gap between ambition and action is where progress stalls - will CFOs rise to the challenge of balancing big dreams with the discipline to deliver, or will they stay stuck in the comfort of the status quo?

The real question is: are you bold enough to step into that vision today?

Love to hear your thoughts...

This is the trusted guide for CFOs to lead with IMPACT and create VALUE.

It's time for women in finance to find power in their purpose!