Women in finance often have a disconnect between their purpose and their number crunching hyper- analytical jobs. They don't realise it until it's often too late...when they're motivation has plateaued, or even worse, their performance is suffering.

Despite the many years of success and climbing up the corporate ladder, very quickly they start to ask themselves the questions: 'What am I doing? Why am I working so hard? This isn't satisfying - I do more and more work, and I'm not sure it really makes a difference...how am I making a difference?' This thought pattern is extremely common and commences the feelings of self-doubt and deterioration of self-confidence that is all too common for female leaders in finance.